See the latest installment of Black Hair "The Korean Takeover". Director Aron Ranen updates the Documentary everyone's taking about with footage and interviews direct from London, England.
African-Americans spend a staggering amount of money on their hair every year, whether it be on wigs, extensions, moisturizers, relaxers, curling irons, hot combs, sheens, gels, shampoos, lotions, cocoa butter, or other oils. Black people are said to utilize more than 75% of the hair care products made in the United States, although making up only 10% of the country's population. It appears that Koreans were aware of the untapped potential of this rich industry since they began requesting financial incentives from the governments of both the United States and Korea in 1965 to help them enter the lucrative hair care market.
While the majority of people thought that these hard-working immigrants were only operating fruit stands at that time, in reality they had been methodically establishing themselves in almost every neighborhood from coast to coast, gradually gaining control over not only the retail market but also manufacturing and wholesale distribution. not knowing Due to the fact that Asian entrepreneurs presently outnumber black company owners by a ratio of roughly 10 to 1, the Black-Owned Beauty Supply Association (BOBSA) is thus at the mercy of them. After seizing control, it is said that the Koreans began to refuse to transport items to any African-American-owned establishments, forcing the bulk of them out of business. This trend is terrible given the high unemployment rate in the ghetto, which keeps the majority of African-Americans in difficult financial positions.
Aron Ranen divides his time between NYC and LA and works as a filmmaker, video journalist, corporate video director, and instructor for video workshops.
Ranen's movies have amassed millions of YouTube views and accolades from several film festivals. The Museum of Modern Art in New York City was chosen to host the international premiere of one of his documentaries. The films, which follow an unconventional first-person narrative style, focus on topics and people that the media typically overlooks. This trend is terrible given the high unemployment rate in the ghetto, which keeps the majority of African-Americans in difficult financial positions.
Aron Ranen’s black hair documentary which is an eye opener that I wanted to share... I believe that in time natural hair care will become the new staple among blacks and relaxers, petroleum, mineral oil based products will eventually fade out.
A fascinating lesson in supply and demand for the 21st century, in which Koreans dominate the supply and feel free to demand that blacks find alternative employment.